Podcast Discusses AI Artists and Independent Success in Music

The latest episode of the podcast Your Morning Coffee, hosted by Jay Gilbert and Mike Etchart, explores the intersection of artificial intelligence and the music industry. Released on November 17, 2025, Episode 276 features discussions on the growing presence of AI-generated music and highlights the impressive achievements of independent artists.

In this episode, the hosts delve into the topic of AI artists making their way onto music charts. While the number of AI-generated tracks is surging, the hosts note that these artists have not yet gained significant popularity. According to recent findings, approximately 50,000 AI tracks are uploaded to the streaming platform Deezer daily. A study revealed that 97% of listeners struggle to distinguish between music created by humans and that generated entirely by AI.

The conversation also includes insights into the success of independent artists, specifically spotlighting Nic D, who has achieved a remarkable milestone of 1 billion streams. Gilbert and Etchart discuss the strategies that have propelled Nic D to this level of success, emphasizing the importance of innovative marketing and audience engagement.

Listeners can expect audio contributions from notable figures including Chris Nolte, COO and Co-founder of Duetti, and Rick Beato, who shares his thoughts on the rise of AI artists. Additionally, Eliah Seton, CEO of Soundcloud, adds valuable context to the ongoing conversation about the implications of AI in music.

This episode of Your Morning Coffee offers a timely examination of how technology is reshaping the music landscape and showcases the triumphs of independent artists navigating this new environment. For those interested in the evolving music industry, the podcast promises insightful discussions and expert opinions.

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