Pre® Brands Launches Eye-Catching Packaging to Highlight Protein

Pre® Brands has unveiled a new packaging design aimed at emphasizing the protein content of its premium beef products. The refreshed packaging is now available on retail shelves across the United States as of January 27, 2026, marking a strategic move to enhance consumer awareness of the nutritional benefits associated with beef consumption.

The updated design features a noticeable focus on protein, clearly displaying nutritional information to communicate the strength of its products. The tagline “Beef Done Differently” is brought to life through a modern aesthetic that prioritizes transparency and quality. The packaging utilizes a clean, white chipboard base complemented by a clear, 360° viewing window, allowing shoppers to see the quality of the beef from all angles.

Consumer-Centric Design Enhancements

Nicole Schumacher, Chief Marketing Officer at Pre® Brands, noted that shoppers are increasingly discerning about their food purchases. She stated, “Shoppers are increasingly thoughtful about how and where they spend their food dollars, and protein plays a central role in their purchasing decisions.” This redesign aims to position protein as a focal point, thereby reinforcing the value of premium beef and fostering consumer confidence in their choices.

The packaging refresh was informed by extensive consumer research that highlighted the importance of visible quality, clear sourcing, and wellness cues. Key features of the new design include:

– **Protein-forward messaging**: Each steak and ground beef package prominently displays the grams of protein per serving.
– **Full visibility and clean design**: The clear package structure showcases the natural color and quality of Pre®’s beef while emphasizing freshness.
– **Refined visual storytelling**: The design incorporates pastoral imagery that highlights sustainability, moving away from traditional clichés.
– **Cohesive color system**: Subtle color-coded flaps facilitate quick identification of different products while maintaining a unified brand identity.

Beyond these aesthetic improvements, the packaging also emphasizes recyclability, aligning with Pre® Brands’ commitment to environmental sustainability. The beef is sourced from cattle that graze year-round on nutrient-rich grasses in both New Zealand and Australia. These regions adhere to some of the strictest beef quality standards globally, contributing to superior flavor development.

Nutritional Advantages and Market Position

Pre®’s products stand out in the market, boasting that they are, on average, 62% leaner than USDA Choice beef options and contain 37% fewer calories. Each serving provides up to 31g of protein, along with essential nutrients such as iron, zinc, and vitamin B. The beef also offers health benefits, including up to 170 mg of omega-3s and 377 mg of conjugated linoleic acids (CLAs) per serving.

“This packaging elevates beef’s role in today’s diets,” Schumacher added. “By leading with protein and transparency, we’re helping shoppers quickly understand the nutritional value of what they’re buying and why Pre® is different.”

Pre® Brands is recognized as the nation’s leading better-for-you steak brand, with an array of products that include Ribeye, Filet Mignon, New York Strip, and petite sirloins, as well as various ground beef options. These products can be found in grocery stores, club retailers, and e-commerce platforms such as Instacart.

For more information on Pre® beef or to locate products nearby, consumers can visit www.EatPre.com or follow @EatPre on social media platforms.