La Crosse’s Rotary Lights to Dazzle with 3 Million Bulbs Starting Friday

The highly anticipated Rotary Lights display is set to illuminate La Crosse, Wisconsin, beginning on December 1, 2023. This cherished holiday tradition will feature over 3 million bulbs, transforming the city into a festive wonderland. The event promises a blend of dazzling lights, a vibrant parade, and family-friendly activities, drawing in residents and visitors alike.

La Crosse has hosted the Rotary Lights since its inception in 1995. The event has evolved into a signature attraction, symbolizing the community’s spirit during the holiday season. Each year, volunteers from the local Rotary Club and numerous community members come together to create a mesmerizing display that captivates audiences of all ages.

The opening night will kick off with a parade featuring local organizations and festive floats. Families can look forward to a variety of activities, including visits with Santa Claus, live music performances, and food vendors offering seasonal treats. This year, organizers expect to attract thousands of attendees, a testament to the event’s enduring popularity.

In addition to the lights and festivities, the Rotary Lights initiative also emphasizes philanthropy. The event encourages donations to support local charities, fostering a sense of community and goodwill. Last year, the display helped raise over $100,000 for various causes, reinforcing the commitment of the Rotary Club to give back to the community.

As the event approaches, local businesses are preparing for an influx of visitors. Hotels and restaurants in La Crosse anticipate increased foot traffic, providing a boost to the local economy during the holiday season. Merchants are also planning special promotions to entice visitors, further enhancing the festive atmosphere in the area.

The Rotary Lights display will run nightly from December 1 through December 31, 2023, allowing families to enjoy the twinkling lights throughout the month. The event is free to the public, making it accessible to everyone, regardless of their budget.

For those wishing to experience the magic of the Rotary Lights, the best viewing spots include Riverside Park, where the majority of the displays are concentrated. Attendees are encouraged to bring warm clothing and enjoy the holiday spirit as they stroll through the illuminated pathways.

As La Crosse prepares to welcome residents and visitors to this beloved holiday event, the excitement is palpable. The Rotary Lights display not only signifies the start of the holiday season but also embodies the unity and generosity of the La Crosse community. With the promise of enchanting displays and joyful celebrations, this year’s event is poised to be a memorable celebration for all.