Snoop Dogg Appointed Team USA’s First Honorary Coach for 2026 Olympics

Snoop Dogg has been named the first-ever honorary coach for Team USA ahead of the 2026 Winter Olympics in Milano Cortina. This appointment was announced by the United States Olympic & Paralympic Committee (USOPC) on Thursday, marking a significant milestone in the rapper’s involvement with U.S. athletics.

The legendary artist’s enthusiasm for supporting U.S. Olympians was apparent during the 2024 Paris Olympics, where he served as an unofficial spokesperson. His presence included a welcoming video for athletes and spectators during the Paralympic Opening Ceremony, showcasing his commitment to uplifting the Olympic spirit.

In his new role, Snoop Dogg will engage with athletes off the field, promoting their journeys and providing support. The USOPC noted that he is well-known for his passion for community and mentorship, attributes that he will bring to his volunteer position. “Snoop will lend his signature humor and heart to help motivate Team USA athletes on their road to the Olympic and Paralympic Winter Games,” the committee stated in a press release.

In his own words, Snoop Dogg expressed, “Team USA athletes are the real stars—I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines. This team represents the best of what sport can be: talent, heart, and hustle.” His involvement is already making an impact, as he is actively helping to raise awareness for the Team USA Fund, which provides essential resources to athletes, including support for mental health, education, and training programs.

Snoop’s star power was evident during the Paris Olympics, where he participated in the torch relay at the opening ceremony, further solidifying his role as a cultural ambassador for the games. His connection with the Olympic movement illustrates the intersection of sports and entertainment, engaging a wider audience and inspiring athletes across the country.

The 2026 Winter Olympics are set to be a showcase of athletic excellence, and with Snoop Dogg as an honorary coach, Team USA aims to foster a spirit of camaraderie and motivation as athletes prepare for the upcoming challenges. His unique perspective and background may bring a fresh approach to supporting America’s best athletes as they strive for success on the world stage.