In-N-Out Bans Order Number 67 Amid Viral Trend

The popular fast food chain In-N-Out has officially removed the order number 67 from its system due to a viral trend associated with the phrase “six-seven.” Reports indicate that the decision stems from the increasing number of children shouting the phrase and mimicking hand motions when the order number was called. This change has been confirmed by People magazine.

While it remains uncertain whether the ban on the number 67 applies to all locations, it follows a previous decision to remove the number 69 from the ordering system. According to Parade, the specific reasons behind the trend, which has captivated younger audiences, are still unclear. Some speculate that it may originate from an unreleased song titled “Doot Doot (6 7)” by rapper Skrilla, which contributed to its popularity.

The trend has not only impacted In-N-Out but has also been embraced by other fast-food establishments. For example, Wendy’s recently introduced a 67-cent Frosty to its menu, while Pizza Hut offered 67-cent wings as part of a promotional campaign. These businesses have capitalized on the trend, showcasing their willingness to adapt to popular culture.

This phenomenon highlights the influence of social media and pop culture on consumer behavior, especially among younger demographics. With the rise of viral trends, it is evident that companies must remain vigilant in monitoring how these trends affect their branding and customer interactions.

As the conversation surrounding the number 67 continues, individuals curious about the trend’s origins may find themselves drawn into the playful banter that characterizes childhood interactions. Whether the removal of the number will have a lasting impact on In-N-Out’s popularity remains to be seen. For now, the fast-food chain has made a decisive move in response to changing social dynamics.