In-N-Out Bans Number 67 Amid Viral Trend; Customers React

UPDATE: In-N-Out has officially removed the number 67 from its ordering system due to a viral trend that has taken the internet by storm. The fast food chain confirmed this change, responding to reports of children yelling “six-seven” and mimicking hand motions whenever the number was called, creating a chaotic scene in restaurants.

This sudden move follows a growing backlash against the number, which has become associated with a social media phenomenon linked to an unreleased song titled “Doot Doot (6 7)” by rapper Skrilla. As the trend gained traction, In-N-Out decided to take action to maintain order in their establishments.

Though People magazine has confirmed the removal of 67, Parade reports it remains unclear whether this change applies to all locations. This decision comes after the chain previously banned the number 69 from its ticketing system, highlighting their efforts to manage customer interactions.

The emotional response from customers has been mixed. While some appreciate the chain’s attempt to regain control, others see it as a loss of fun. The ban has sparked conversations online, with many sharing their reactions across social media platforms.

Interestingly, some competitors are embracing the trend. Wendy’s recently introduced a 67-cent Frosty to its menu, and Pizza Hut has rolled out 67-cent wings, showing that businesses are keen to capitalize on the viral craze rather than suppress it.

As of now, In-N-Out’s decision is drawing widespread attention and discussions among fans and critics alike. The impact of this trend on the fast food industry and customer engagement will be worth monitoring in the coming days.

What’s next? Watch for potential updates from In-N-Out regarding the implementation of this ban and how other chains may respond to the evolving social media landscape. Stay tuned for the latest developments as this story continues to unfold!