Support Local: Small Business Saturday Boosts Community Economies

On November 29, 2023, communities across the United States will observe Small Business Saturday, a day dedicated to promoting local retailers and encouraging consumers to shop within their neighborhoods. This initiative, which began in 2010, aims to highlight the significance of supporting small businesses, particularly as the holiday shopping season gains momentum with Black Friday and Cyber Monday looming.

Impact of Small Business Saturday

According to Alan Haut, the Small Business Administration’s North Dakota district director, the previous year’s Small Business Saturday generated an impressive $17.9 billion for local economies nationwide. This figure, derived from U.S. consumer-reported spending, signifies the potential impact of a single shopping day on communities. “Together,” Haut remarked, “we can keep our communities vibrant and our small businesses successful.”

Despite being overshadowed by the more prominent shopping events of the season, Small Business Saturday plays a crucial role. It is not merely about boosting sales for local shops; it reflects a deeper commitment to the local economy. When consumers choose to shop locally, they contribute to the vitality of their communities, supporting essential services and infrastructure.

Local vs. Online Shopping

The contrast between local and online shopping is stark. While e-commerce giants provide convenience, they often lack a physical presence in the communities they serve. This means that, although states have begun collecting sales tax on online purchases, these companies do not contribute to local economies in the same way that small businesses do. They do not pay local wages, property taxes, or engage in community support.

Local businesses are the backbone of many communities. They sponsor local events, support sports programs, and donate to charities. Unfortunately, many business owners report feeling pressured to contribute to community events while noticing that some of those requesting support have never patronized their stores. Such dynamics highlight the importance of community engagement and reciprocity.

As Small Business Saturday approaches, consumers are encouraged to reconsider their shopping habits. If you have yet to explore local shops, consider visiting one on November 29. Every purchase made can significantly impact the local economy, fostering growth and sustainability.

Looking ahead, it is vital to remember that the health of local businesses directly correlates with the strength of our communities. Supporting them is not just an act of commerce; it is a commitment to preserving the unique character and economy of our neighborhoods. As the holiday season unfolds, let us prioritize local shops and the positive ripple effects of our purchases.

This article reflects the perspective of the Grand Forks Herald’s Editorial Board. Feedback can be sent to [email protected].