Ashley Launches AI-Powered Shopping Experience with PayPal

Ashley, the largest furniture store brand in North America, has launched a groundbreaking shopping experience that integrates artificial intelligence. Customers can now search for and purchase products seamlessly through Perplexity, an AI-powered answer engine, in a single transaction. This new capability positions Ashley as a pioneer among furniture retailers, allowing customers to engage in a continuous conversation from product discovery to payment.

The announcement was made on November 26, 2025, from Tampa, Florida. With this innovative platform, customers can ask for product recommendations, browse curated options, and complete their purchases directly within the conversational interface. This integration with PayPal ensures a secure and efficient payment process, leveraging its advanced fraud protection solutions.

Chad Spencer, CEO of Ashley Global Retail, emphasized the significance of this development, stating, “This moment signals where retail is headed—and where Ashley intends to lead.” He highlighted that AI-powered commerce enables the brand to anticipate customer needs and provide a personalized shopping experience.

Transforming the Shopping Journey

Ashley’s new shopping interface is designed to remove friction from the buying process. Nick Lezin, Senior Vice President of eCommerce at Ashley Global Retail, remarked, “For us, innovation always starts with the customer. By offering a fully shoppable experience within Perplexity, we’re giving customers a smarter, more intuitive way to shop Ashley.”

This initiative reflects Ashley’s commitment to next-generation commerce and aims to meet the evolving expectations of today’s digital-first consumers. The brand’s proactive approach positions it at the forefront of what is being termed agentic commerce, where AI facilitates a more interactive shopping experience.

To celebrate the launch, Ashley is offering a promotion for customers who make their first purchase using PayPal within Perplexity from 09:00 ET on November 25, 2025, to 23:59 ET on December 1, 2025. Shoppers will receive 50% back on their purchase, up to a maximum of $50, enhancing the incentive for customers to explore this innovative platform.

A Leader in Home Retail

Ashley has established itself as a trusted partner and style leader in the home furnishing market. With over 1,100 store locations across 70 countries, the brand continues to expand its reach and influence globally.

PayPal, which has been revolutionizing commerce for over 25 years, plays a crucial role in this new shopping experience. Its secure payment solutions empower both consumers and businesses across approximately 200 markets worldwide, ensuring a safe and efficient transaction process.

For more information about Ashley and its new shopping experience, visit www.ashley.com. Customers can also connect with the brand through various social media platforms, including Instagram, Facebook, YouTube, TikTok, and Pinterest.

This partnership between Ashley and PayPal represents a significant shift in the retail landscape, highlighting how technology can enhance the shopping journey and meet the demands of modern consumers. As the retail sector continues to evolve, Ashley’s innovative approach may set a new standard for the industry.