Post Malone Joins Dallas Cowboys for Salvation Army Halftime Show

The Salvation Army has officially launched its 135th annual Red Kettle Campaign with a halftime performance by renowned artist Post Malone during the Thanksgiving Day game between the Dallas Cowboys and the Kansas City Chiefs. The event took place on November 27, 2025, in Arlington, Texas, and is expected to inspire giving to nearly 28 million people in need across the nation.

This long-standing partnership between the Cowboys and The Salvation Army began in 1997 and has raised over $3 billion since its inception. Post Malone expressed his excitement about participating in this tradition, stating, “It’s an honor to be part of the Red Kettle Kickoff tradition with The Salvation Army and my favorite team, the Dallas Cowboys. The holidays are all about giving back and showing love to people who need it most.”

The Red Kettle Campaign aims to provide essential services to individuals and families facing hardship. Last year alone, The Salvation Army assisted over 2.3 million people during the holiday season, ensuring that many families experienced the warmth and joy associated with this time of year.

Generosity Takes Center Stage

Charlotte Jones, the chief brand officer and co-owner of the Dallas Cowboys, emphasized the campaign’s significance, saying, “The Red Kettle Campaign is more than a holiday tradition. It’s a powerful reminder that small acts of generosity can create real and lasting change.” Every contribution, no matter how small, helps bring support to families in need.

Commissioner Merle Heatwole, national commander of The Salvation Army, highlighted the ongoing challenges many families face, stating, “As families continue to face significant economic challenges, the need for support is great. Post Malone’s commitment to giving back reflects the very spirit of this season.” His performance aims to inspire people to unite in support of those experiencing difficulty.

The launch of this year’s campaign means that thousands of volunteers will be ringing bells at various Red Kettles nationwide, located outside stores like Walmart, Kroger, and Walgreens. Donors can contribute in multiple ways, including cash, coins, or checks, as well as through digital platforms such as Apple Pay and PayPal. The campaign even accepts cryptocurrency donations via a secure platform.

Impact Beyond the Game

The Salvation Army serves as the largest private provider of direct social services in the United States, operating over 7,400 centers. This year, the organization is facing unique challenges but remains committed to its mission. “For nearly three decades, the Dallas Cowboys and the Gene and Jerry Jones family have stood alongside The Salvation Army,” Heatwole remarked.

The Red Kettle Campaign not only supports immediate needs but also fosters a spirit of community and generosity that resonates deeply during the holiday season. Every donation remains within the local community, providing vital assistance where it is most needed.

For those looking to get involved, opportunities abound, from volunteering to ring the bell to making monthly contributions. More information about how to help or seek assistance can be found by visiting SalvationArmyUSA.org.

As the holiday season unfolds, the partnership between Post Malone, the Dallas Cowboys, and The Salvation Army serves as a reminder of the power of community and the importance of giving back to those in need.